PHILOSOPHY
SenseLab deals with the design that uses the senses as tools to create objects and places that engage all our perceptions.
SenseLab considers beauty in its broadest sense: beautiful to see, but also to smell, to listen, to touch, trying to improve the experience that goes beyond the sight.
Working with the senses can mean: deciding a color of a product before it is born, by selecting a scent for a new surface, design the sound identity of a product, imagine the second life of an office after the closing time… It doesn’t mean necessarily to invent new technologies or to create expensive products.
SenseLab wants to contribute to a culture that, through the senses, is able to bridge global markets and local cultures.
MISSION
SenseLab works on the possible sensory and emotional areas:
TO MAKE SENSITIVE
TO BE BEAUTIFUL
TO INVOLVE THE BODY
TO MATCH SENSATIONS AND EMOTIONS
PROCESS
SenseLab uses the senses to:
ANALYZE
transformations in design
SEEK
new answers to the people, to the work, to their needs, to the market
INNOVATE
on the sensory DNA of the projects
DESIGN
metalanguages for local answers to global questions